Hegen, the innovative brand dedicated to infant care and breastfeeding solutions, is thrilled to unveil its newest Mealtime Collection. Featuring five multi-functional feeding essentials available in an exciting new Taupe hue, the collection marks the brand’s first foray into children’s mealtime utensils. Set to launch in October 2024, the Mealtime Collection highlights Hegen’s unwavering commitment to supporting children’s growth at every stage.
“With the introduction of the Mealtime Collection, Hegen reaffirms its mission to enhance parenting journeys with products that seamlessly blend functionality, style and joy. Perfectly suited for the modern family’s lifestyle and aesthetics, this collection redefines mealtime, turning it into a delightful, stress-free experience for both parents and children,” says Yvon Bock, Hegen Founder and Chief Executive Officer.
Thoughtful Design for Meaningful Mealtimes
More than just a set of feeding tools, the Mealtime Collection is designed to create precious bonding moments during mealtime. Each item is meticulously crafted to foster nurturing connections between parents and their little ones. Guided by scientific research, the collection enhances sensory stimulation during meals while ensuring hassle-free clean-up for caregivers.
True to Hegen’s core principles of simplicity, innovation and practicality/multi-functionality, the Mealtime Collection grows with your family. It supports all weaning styles, catering to the diverse preferences of parents and celebrating each milestone as the child embarks on their journey towards independent feeding.
What’s in the Mealtime Collection?
Designed for infants aged 6 months and above, the Mealtime Collection debuts in an exclusive colourway – Taupe. This elegant hue not only enhances the visual appeal of your homeware but also makes the vibrant colours of food pop, making meals more appetising for your little ones. Each item from the collection is also ergonomically crafted to ensure convenience and to spark excitement and joy during mealtime.
Hegen Suction Bowl with Snack Lid Silicone Taupe (SGD $28)
Made from 100% food grade silicone, this versatile bowl effortlessly transforms into a snack cup with lid or even a water bath. Its strong suction ensures mealtimes remain mess-free, whether at home or on the go. Perfect for busy parents, its adaptability allows for creative use on various surfaces, from car windows to airplane trays, turning mundane moments into delightful dining experiences.
The Hegen Suction Bowl is also designed to fit perfectly into the Hegen Divided Suction Plate (see below), making it a versatile choice for serving soups – a favourite in many Asian meals. This thoughtful compatibility elevates the bowl’s functionality, ensuring even the trickiest dishes are easy to manage.
Hegen Divided Suction Plate Silicone Taupe (SGD $38)
Resembling a friendly face with a cheeky wink, this cheerful silicone plate is sure to brighten up a parent’s day. And it’s not just for grown-ups – the whimsical design invites children to identify facial features like “eyes” and “mouth” while enjoying their food. Featuring strategically positioned compartments for a well-balanced meal, and an ergonomic layout with deep inner walls and rounded corners for easy scooping, this plate transforms independent feeding into a joyful experience for little ones.
Hegen Infant Spoon Silicone Taupe (SGD $20)
This silicone infant spoon, with its optimised handle length and narrow head, is the ideal weaning companion for parents to feed solids to their baby. Gentle on teething gums, it ensures a smooth transition to solid foods for your baby’s first bites.
Hegen Multi-stage Fork and Spoon PPSU with Case Taupe (SGD $30)
Crafted from durable polyphenylsulfone (PPSU) with a removable silicone grip, this handy fork and spoon set with a rattle-free case offers versatility that evolves with your child’s feeding journey. The magic lies in its adaptability – from ages 6 months to 3 years and beyond, these utensils cater to every stage of your child’s development. As children grow older, they can simply remove the silicone grip for independent feeding, granting them newfound confidence at mealtime. Plus, it ensures that the utensils never touch the mat or table, maintaining hygiene during meals. When it’s time for clean-up, the simple disassembly ensures easy washing and maintenance.
Hegen Mealtime Starter Kit with Foldable Placemat Taupe (SGD $105)
Designed to be the hero of your feeding routine, this kit is a game-changer for busy parents on the move. Turn any flat surface into an ideal, hygienic feeding spot with a simple unbuttoning of the Sqround clasp, which unfolds the non-slip placemat from its pouch.
Inside, you’ll find two Hegen PCTO™ 60ml/2oz Breast Milk Storage PPSU containers and the Hegen Multi-stage Fork and Spoon PPSU with Case. Whether you’re at home, dining out in a bustling restaurant or jet-setting on a family vacation, our kit ensures that feeding your little one is hassle-free, no matter where you are.
With its innovative design, the placemat not only contains messes with ease but also folds up swiftly into a compact pouch that effortlessly slips into your bag, ensuring you’re always prepared for impromptu meals. It fits a variety of baby chair tray sizes and can even accommodate two Hegen PCTO™ 150ml/5oz Breast Milk Storage PPSU containers (sold separately), adding to its versatility and functionality.
3-Phase Debut: Hegen Mealtime Collection
Launched during the October edition of Mummy's Market, the Hegen Mealtime Starter Kit with Foldable Placemat Taupe will kickstart parents’ weaning journey, alongside the Hegen Multi-stage Fork and Spoon with Case and the Hegen Infant Spoon.
16 October – 4 November: Exclusive First-Look at Takashimaya
Catch the unveiling of the full Hegen Mealtime Collection at Takashimaya! Together with the Hegen Divided Suction Plate and Hegen Suction Bowl with Snack Lid, these 5 multi-functional products will accompany parents and their little ones on this next exciting milestone.
Get ready for mealtime in a snap with our #Hegen5SecsChallenge Mealtime Edition at the activation, where you stand a chance to win attractive prizes such as the Hegen Merlion Plushie (U.P. SGD $40) and many more from the Gachapon machine upon completion. Head over to Takashimaya from 16 to 24 October to get the first dibs on our Hegen Mealtime Collection!
24 October: Hegen | Blu Kouzina on Deliveroo
To celebrate the release of our Mealtime Collection, Hegen is also partnering with Blu Kouzina and Deliveroo for an exciting promotion. Dive into a convenient, delightful dining experience with our Mealtime Starter Kit, paired with an exclusively curated Greek-inspired kids’ menu.
With a total of 12 options carefully crafted for 3 age groups, 6 – 9 months, 9 – 12 months, and 12 months and beyond, parents can select from a large variety of ingredients, textures and taste profiles with no salt, artificial preservatives and multiple colours for their little ones to explore! Enjoy a fun and tasty mealtime experience with these specially curated Greek-inspired dishes, designed to delight taste buds while supporting healthy development.
Launching at a special price of $90 (U.P. SGD $105) on Deliveroo, this offer is a fantastic opportunity to try first-hand the convenience, innovation and elegance of our latest tableware collection. The Mealtime Starter Kit features our “Ready in a Snap” design, transforming meal prep and clean-up into effortless tasks with its foldable placemat and easy-to-use components for both home and on-the-go dining.
Available exclusively via delivery or self-collection at Blu Kouzina restaurants on Deliveroo (Dempsey and Siglap), your mealtime can be ready in a snap with Hegen’s new collection. Don’t miss out – check out the promotion on Deliveroo from 24 October 2024, while limited stocks last!
ABOUT HEGEN
To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.
As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.
Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.
Hegen is currently available in 24 international markets: Australia, Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.
For more information, please visit www.hegen.com.
Press Release @ Hegen
Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)
E: alison.ong@hegen.com
P: +65 6978 9013
Hegen Pte Ltd 438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967
