As we slither into the Year of the Snake, award-winning breastfeeding solutions brand Hegen proudly unveils the Serpentine Treasures limited edition gift set inspired by the wisdom and transformative energy symbolised by the graceful creature.
This exclusive collection includes a Hegen PCTO™ 240ml/8oz Feeding Bottle PPSU, a Breast Milk Storage Lid, and a silicone Serpentine Teether – all presented in Emerald Green, Hegen’s luxurious new hue. Together, these pieces form a meaningful keepsake for expecting parents embarking on the journey of parenthood.
“At Hegen, we believe every parenting journey is a profound evolution – much like the snake, which embraces renewal to emerge brighter and more resilient. The Serpentine Treasures collection is inspired by this transformation and the nurturing energy of the Year of the Snake. It’s an honour to support parents as they embark on this exciting new chapter, and I wish everyone a prosperous and joyful Lunar New Year,” shares Hegen founder and Chief Executive Officer Yvon Bock.
Introducing Emerald Green: A Jewel of Nature
Making its debut in the Serpentine Treasures Gift Set is Hegen’s newest hue, Emerald Green, which draws inspiration from the lush serenity of verdant forests. This rich, jewel-toned shade embodies renewal, balance, and vibrancy – qualities that resonate deeply with the ever-evolving journey of parenthood.
Just like the snake, which reinvents itself with each change, Emerald Green symbolises resilience and growth. Perfectly balancing luxury and vitality, the opulent hue elevates parenting essentials into high-fashion accessories – seamlessly complementing modern interiors and chic on-the-go moments.
A Milestone Collection for New Beginnings
The Serpentine Treasures Gift Set offers three thoughtfully designed items that intertwine style with purpose:
• A Hegen 240ml/8oz Feeding Bottle PPSU (Emerald Green) with a collar and Medium Flow teat.
• A Breast Milk Storage Lid (Emerald Green), interchangeable with the feeding collar for seamless transitions.
• A snake-inspired Soothing Teether, crafted to blend functionality with meaningful symbolism.
The Serpentine Teether, in particular, exemplifies Hegen’s commitment to functionality and meaningful design. Its sleek, snake-inspired design features a sqround shape that’s easy for little hands to grip while doubling as a chic bracelet for mums or babies. This clever design ensures the teether is always within reach, reduces the chance of dropping, and offers hands-free convenience for busy parents.
Embossed with intricate snake-scale patterns, the teether provides tactile relief for itchy gums, while the 3cm snake-head length ensures safe use by minimising gagging risks.
With its timeless design, symbolic significance, and impeccable functionality, the Serpentine Treasures Gift Set is a memorable keepsake for growing families celebrating the Year of the Snake.
As part of the festive celebrations, Hegen proudly presents its exclusive red packets for the Year of the Snake. Featuring a striking emerald-green snake motif set against the iconic fuchsia pink backdrop, these red packets exude luxury and festivity. Gold-embossed lettering adds a touch of elegance, making them a perfect complement to the Serpentine Treasures Gift Set. Available for a limited time only, these exclusive red packets come complimentary with every purchase of the Serpentine Treasures Gift Set at selected retail outlets.
The limited edition Hegen Serpentine Treasures Gift Set retails at S$60 and will be available at:
· All Mothercare Singapore outlets (from 30 December 2024) with complimentary Hegen Red Packets (Set of 8) with every purchase of the Hegen Serpentine Treasures
· Mummys Market Baby Fair (10 – 12 January 2025)
· All other retail outlets, Hegen E-store and Hegen Experiential Centre (from 13 January 2025)
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ABOUT HEGEN
To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.
As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.
Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.
Hegen is currently available in 24 international markets: Australia, Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.
For more information, please visit www.hegen.com.
Press Release @ Hegen
Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)
E: alison.ong@hegen.com
P: +65 6978 9013
Hegen Pte Ltd 438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967
