Hegen, the renowned brand trusted by families worldwide for thoughtfully designed feeding solutions, is expanding its offering with the launch of the Hegen Lifestyle Bottle. Featuring a new 450ml/15oz capacity, an exclusive Slate Grey colourway, and a chic yet functional design, this highly anticipated release redefines hydration for every stage of life.
“At Hegen, we’ve always believed in growing alongside our community, and the Hegen 450ml/15oz Lifestyle Bottle PPSU is a reflection of that promise. We’re thrilled to offer a bottle that not only meets the evolving hydration needs of different age groups but also allows them to express themselves with style and purpose,” shares Yvon Bock, Hegen Founder and Chief Executive Officer.
Designed For Life, Styled By You
Where style meets function
With its minimalist silhouette and versatile Slate Grey hue, the Hegen 450ml/15oz Lifestyle Bottle PPSU complements any look – whether you are dressed for the office, heading to the gym, or channelling a laid-back weekend vibe. The compact yet spacious 450ml/15oz capacity strikes the perfect balance – large enough to keep you hydrated yet slim enough to slip effortlessly into any bag, from a crossbody purse to an oversized gym tote.
Crafted from durable PPSU (polyphenylsulfone) material, the bottle is designed to withstand everyday wear and tear while remaining lightweight, safe, and stylish. Additional thoughtful features include:
• Protective silicone boot – Prevents scuffs and adds extra grip
• Anti-slip grip – Ensures a secure, comfortable hold
• Silicone loop handle – Easy to carry, hook onto your bag, or swing on your wrist
Styled with a silicone loop handle (left) and a protective silicone boot (right)
Embracing the accessorising trend as a form of self-expression, the silicone loop handle is the perfect blank canvas to showcase your style. Attach a charm , keychain, or your favourite trinket to personalise your bottle and add a little joy to your daily routine.
A bottle that grows with you
From primary schoolers who grew up with Hegen feeding bottles as an infant, to parents and young professionals looking for an upgraded hydration solution, the Hegen 450ml/15oz Lifestyle Bottle PPSU is designed to support you through every phase of your busy life. And for trendsetters, it’s the ultimate TikTok-worthy essential that complements your dynamic lifestyle while matching any outfit – from athleisure to office chic.
Beyond style and versatility, the Hegen 450ml/15oz Lifestyle Bottle PPSU champions sustainability. Designed to reduce single-use plastics, the durable Lifestyle Bottle is built to last, offering an eco-friendly alternative without compromising on design or convenience.
14 – 28 March: Exclusively Available at Takashimaya
Meet The Island Friends Keychains: Hornbill, Otter, Cat
Retailing at SGD$55, be among the first to preview and purchase the Hegen Lifestyle Bottle at the Level 4 pop-up from 14 to 23 March! With every purchase of the Hegen Lifestyle bottle at Takashimaya, you will also receive a chance to spin the Gachapon machine to get a The Island Friends keychain, available in three unique designs: Hornbill, Otter, Cat. These adorable limited-edition keychains are the perfect addition to style your bottle.
The Hegen 450ml/15oz Lifestyle Bottle PPSU will officially be available for purchase from 24 March on Tiktok Shop and 25 March 2025 at Hegen’s retail locations islandwide and online store (www.hegen.com), as well as on Lazada and Shopee.
ABOUT HEGEN
To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.
As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.
Hegen’s commitment goes beyond creating products. Flegen (formerly known as HLC Hegen Lactation Centre) represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.
Hegen is currently available in 24 international markets: Australia, Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.
For more information, please visit www.hegen.com.
Press Release @ Hegen
Ms Alison Ong
Assistant Manager, Consumer Strategy & Consumer Engagement (Marketing)
E: alison.ong@hegen.com
P: +65 6978 9013
Hegen Pte Ltd 438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967
